Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Eating places, Millennials and the Evolution from the Fast Food Industry in America
When we think of ready made meals restaurants, we think of oily fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a quite a while with fast food franchises for example McDonald’s, Wendy’s, Burger Cal . king and White Castle taking over the market. However , over the past 19 years, fast food in America has slowly changed from greasy french fries and burgers at McDonald’s to deli sandwiches in addition to milkshakes at Panera Breads or Chipotle. This sensation is known as the rise of the ‘fast casual’ restaurants which offer the casual dining connection with healthy, organic meals made out of produce that is sourced close to you but served at the acceleration and convenience that one would certainly experience at a fast food restaurant. This trend points to any fast-food industry that is altering and becoming healthier while continue to maintaining the convenience and the relatively low price point that manufactured fast food restaurants so productive in the first place. This essay can have evidence on how the fast-food in America is changing by simply becoming healthier, exotic, custom-made, ethical and ambient and also the role that fast everyday restaurants and Millennials tend to be playing in driving this kind of change.
The largest driver of this shift from the fast food industry is the greater health consciousness of Americans.help with writing college papers According to Miller (182), the organic food movement which was established in the 1960s has been quite successful in educating People in america about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides which can be used in modern agriculture. Alternatively, the movement implored People in the usa to eat locally grown meal natural and healthy dishes. The success of this activity has had a detrimental impact on conventional fast-food restaurants who have typically come under attack to get selling high-calorie meals that are unhealthy and cause obesity, diabetes and high blood pressure. Regular fast food restaurants have also been falsely accused of advertising unhealthy meals to children and using unpleasant and highly refined elements to make their meals. This specific increased health consciousness has resulted in reduced sales in fast food restaurants and constant risks of class action lawsuits from those who think their illnesses have been caused by eating fastfood (Dixon et al. 104). In order to deal with this trend, fast food restaurants have greater the number of healthy meals individual menus, but their subscriber base has not been very high.
The rise involving fast casual restaurants could be attributed to the fact that they work healthy food with the same convenience as fast food restaurants. Eagan (178) reports that it is as a result of this health consciousness that this “number of diners visiting fast-casual restaurants grew from ten times the rate associated with traffic to fast-food restaurants coming from 1999 through 2014. ” Fast-casual restaurants have grown in popularity due to their healthy, refreshing made offerings at a low price as well as high convenience. Food restaurants such as Panera Bread along with Chipotle are fast everyday restaurants that have succeeded in providing healthy meals conveniently. These restaurants have self-service kiosks and drive by way of windows to compete properly with fast food restaurants by healthy meals in a rapid and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include far more fast-casual restaurants.
The tastes of usa citizens have also changed, with Millennials being more adventurous using food tastes. Due to the surge of social media, Americans are actually more aware of exotic cuisines such as Mexican, Greek, Jewish, Italian and Chinese and maybe they are more willing to try all of them (Williams 1). Moreover, consuming exotic meals and posting them on social media enhances the social capital of Millennial leading to a sharp rise in all their demand. Since traditional fast food restaurants still offer regular meals such as burgers, fries, and chicken they are staying edged out by fast-casual restaurants which offer a wide range of incredible meals which customers can certainly customize in a dozen other ways. The ability to customize meals is specially important to Millennials who are currently the dominant working generation in America as they see foodstuff as an extension of their style (Eagan 177). These general trends point to a future where take out will consist of exotic as well as international cuisines which will be really customizable.
Yet another shift in food mindset that has been experienced in America could be the increased need to eat in an environmentally friendly and socially mindful manner. There is an increase in the necessity to eat food that has been sourced in your area to support local farmers and local economies and also to eat food containing is grown in an green manner (Miller 182). Frequently , the food served at classic fast food restaurants violates all these ideals as the breeding of the animals is done in galetas, the food is grown utilizing pesticides, and they do not assist local farmers. On the other hand, rapid casual restaurants often espouse these ideas and more People in the usa, especially Millennials are choosing rapid casual restaurants over standard fast food restaurants to express their very own beliefs on ethics associated with food sourcing. In the future, junk food is likely to be ethically sourced from local farmers using organic and natural and pasture raised materials.
The rise of social media and the need to share one’s activity to get social capital has also changed what Millenials require associated with fast food joints by increasing the patronage of areas and food that is photograph perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires this restaurants have great ambiance and artistically presented foods that is ‘Instagram ready’ even if they are not fine dining eateries, and they are willing to pay a little more to the experience. Fast-casual restaurants including Chipotle have capitalized for this by having a brick and stainlesss steel theme with high ambient lights that has attracted Millennials within droves (Dixon et geologi. 104). These changes mean that traditional fast food restaurants are edged out by fast-casual restaurants which provide a fantastic ambiance that can provide web 2 . 0 likes for Millennials. From this trend, it looks like fast food eating places will have to become posh for you to compete effectively.
These changes in the fast food industry can be attributed to the coming of age of millennials who are at this point working and have disposable salary to spend eating out, their perceptions about healthy food and the integrity of food sourcing along with production have played a key role in making fast food much healthier and fueling the climb of fast-casual restaurants. In accordance with Williams (1), Millennials may also be more likely to cook their food than to eat out that may lead to a decline throughout eating out generally as many them get into the job marketplace and are earning salaries. Web 2 . 0 has also fueled these changes as it has made exotic foods more popular and also required that restaurants become more chic and ambient so that they can take photos in addition to post them online within social media sites. The internet has also helped in spread the meaning of healthy food, environmental brain, ethical food sourcing and the dangers of refined food for you to more people than before. This generation will continue to effect not only the fast food industry but food trends generally speaking.
From the previous discussions, it is clear that the fast food industry in America is poised for significant modifications as a result of increased health awareness, fast casual restaurants, plus the Millennial generation. The future of junk food is likely to include healthier meals, exotic food, ethically found ingredients, and more choices. Moreover, fast food restaurants are likely to be far more chick and ambiently decorated even as they focus on providing food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of these changes in the fast food industry.
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